The Most Interesting Trend in Consumer Goods Sales and Marketing Technology
Direct to consumer selling is "the most interesting” trend in consumer goods sales and marketing technology this year. So says Consumer Goods Technology (CGT) magazine and its research partner IDC...
View ArticleDigital Chops Critical to a New Generation of CMOs
As noted in this recent post, consumer goods companies are prioritizing progressive technology initiatives such as direct to consumer sales and marketing as much as any other. While consumer behavior...
View ArticleThree “Must See” Consumer Goods Sessions at Partners 2011
Considering the depth of content and quality of speakers at the upcoming Teradata Partners conference, anyone involved in data warehousing owe it to themselves and their organization to invest in...
View ArticleHoning in on the Value of Social Media Data
My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled "Making Sense of Social Data.” It raises a number of points applicable to consumer goods as...
View ArticleInfluencing Shoppers Beyond the Store
If consumer goods companies invest in shopper marketing based on the belief that 70 percent of the buying decision happens at the shelf, they may want to look into recent research conducted by Campbell...
View ArticleLoyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other day. Citing Catalina Marketing research, the article describes how the top 100 brands...
View ArticleYou Don’t Have to Make A Deal With The Devil To Go Viral
It’s a sight not all that unfamiliar to new parents: an ashen, red-eyed baby, shrieking uncontrollably and spewing bile in its path. In fact, come on over to the Quinn household, and you can witness...
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